The founders of Feedc approached me with the idea of a social network centered around places on different scales: Around Me – My city – My country – The world. The challenge was to create a tangible experience for this concept and develop a complete app design for a first version.
The result of this design effort was a simple, yet unique signature interaction that lets users expand or reduce the scope of their place experience with a swipe on the home screen. At the same time familiar patterns were applied to established features along with a clean, minimal design language. Further branding and visual refinements were planned for later versions.